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TGN Singer Creative

  • Type

    Event Branding

  • Role

    Visual Designer

  • Duration

    1 Day

  • Tools

    Adobe Photoshop, Illustrator

Project Description

This vibrant vertical creative was designed for singer Foram Rakholiya as part of the TGN 2025 Navratri campaign. The poster was used extensively on social media and story placements to highlight the artist’s presence at the event.

Problem

Needed a visually appealing, culturally relevant design that aligned with the TGN brand while highlighting the singer in a powerful and energetic way.

Solution

Used traditional Gujarati embroidery motifs with modern layout styling. A bold contrast between deep blue and bright warm tones added festive energy. The composition maintained clear subject focus and brand consistency.

Impact

The creative was widely circulated on Instagram Stories and WhatsApp statuses, resulting in boosted event buzz and direct audience recognition of the artist. It helped generate more engagement for the singer’s performance night.

My Responsibilities

  • Designed the vertical creative layout for story-based digital platforms.
  • Retouched and masked the singer’s portrait for clean subject emphasis.
  • Created a festive border using Garba-inspired graphic elements.
  • Aligned the design with TGN 2025’s visual branding and logo standards.
  • Prepared final export in story format dimensions (1080x1920px) with sharp resolution.
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