Visual Design
Graphic Design
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User Experience (UX)
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Navratri Standee Design
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Type
Print Design
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Role
Visual Designer -
Duration
2 Days -
Tools
Adobe Illustrator, Photoshop
Project Description
As part of the Navyug Navratri 2025 campaign, I designed multiple standee banners to be placed at entry gates, venues, and promotional checkpoints. The design combines artist representation, sponsor highlights, and traditional festive appeal.
Problem
Needed a print-ready standee design that could attract attention in public areas, represent event details clearly, and reflect Navratri’s vibrant cultural identity.Solution
Developed a modular print layout in Illustrator with focus on typography, hierarchy, and bright color contrast. Used cutout images of performers with Indian festive backdrops and ensured sharp print resolution.Impact
The standees were installed at various physical locations around Bhavnagar, contributing to heightened visibility and footfall. They served as both navigational aids and promotional touchpoints.My Responsibilities
- Created vertical standee layouts for 3 variations used in different contexts (outdoor/indoor).
- Extracted and cleaned artist images for sharp, print-ready output.
- Aligned all brand and sponsor logos based on partner hierarchy.
- Exported high-res CMYK designs with bleed and trim for professional printing.
- Showcased the standees in real-world mockups to visualize impact.