Visual Design
Graphic Design
Brand Identity
Typography
Illustration
Color Theory
Motion Design
2D/3D Animation
After Effects
Lottie Animations
3D Modeling & CGI
VFX
User Experience (UX)
User Interface (UI)
Interaction Design
Microinteractions
Design Systems
Wireframing
Prototyping
Usability Testing
Video Editing
Color Grading
Sound Syncing
Reel & Short Edits
Storyboarding
Responsive Design
Frontend Handoff
Animation to Code
Cross-Platform UI
Performance Debugging
Creative Direction
Client Servicing
Pitch Presentations
Brief Understanding
Team Collaboration
Project Management
Content Ideation
Reel Strategy
Social Media Design
Campaign Planning
Brand Storytelling
Jewellery Shop CGI Ad
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Type
Retail CGI Visualization
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Role
CGI Artist -
Duration
3 Days -
Tools
Blender, After Effects, Photoshop, FSpy
Project Description
This project involved transforming a real-world jewellery shop exterior into a captivating CGI-based promo ad. Using the raw street-level video footage, I created a photoreal CGI render layered over the shop’s façade to simulate a visual upgrade using cinematic animation techniques.
Problem
Needed to create a modern, promotional CGI reel for a local jewellery store — using real footage and converting the storefront into a digitally enhanced look that grabs attention.Solution
Used FSpy to extract accurate camera perspective from a still frame of the real shop, ensuring perfect 3D alignment inside Blender. Designed updated signage, branding glow, and 3D façade enhancements. Final animation was rendered and composited with real video using After Effects.Impact
The CGI ad works as a digital promo concept for local stores, demonstrating how real-world retail facades can be transformed into eye-catching brand visuals. Perfect for offline-to-digital retail marketing.My Responsibilities
- Captured or received raw footage of the actual jewellery shop location.
- Used FSpy to match the original camera angle and perspective inside Blender.
- Modeled CGI signage, façade elements, and lighting based on real-world scale and depth.
- Rendered the CGI enhancements and composited them back onto the original footage in After Effects.
- Exported a high-frame-rate vertical reel optimized for Instagram and mobile campaigns.