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Navratri Hording Campaign

  • Type

    Outdoor Design

  • Role

    Visual Designer

  • Duration

    2 Day

  • Tools

    Adobe Illustrator, Photoshop

Project Description

To boost the festive spirit and local branding during Navratri, we designed large-scale hording banners that were displayed across Bhavnagar city. The concept blends cultural aesthetics with modern visual design, aiming to grab attention and celebrate community energy. The final hording was designed in Adobe Illustrator for clarity at large sizes and printed for real-world visibility.

Problem

The challenge was to create a vibrant and culturally relevant design that could stand out in public spaces while remaining readable and brand-consistent from a distance.

Solution

We utilized festive color schemes, Gujarati-style typography, and bold iconography to craft a hording that would resonate with the local community. The layout was optimized for large format print with careful consideration of visual hierarchy and white space.

Impact

The hording was installed at multiple high-traffic locations across Bhavnagar and contributed to higher public recall and engagement for the event. Its visibility also increased footfall to related local campaigns.

My Responsibilities

  • Designed the entire hording layout in Adobe Illustrator for high-resolution print output.
  • Incorporated traditional Navratri elements and Gujarati typography to connect with the local audience.
  • Optimized the design for large-format visibility, ensuring clarity and attention from a distance.
  • Collaborated with the event and print team for accurate sizing, bleed setup, and color proofing.
  • Captured and documented real-world placements of the hording installed across Bhavnagar.
  • Maintained brand alignment while creatively enhancing the festive appeal of the design.
  • Delivered final assets suitable for both vendor printing and digital showcasing.
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